Anti Aging Skin Care - What Do Men Really Think About It?

I'm shocked by the amount of money that friends of my wife and adult daughters will spend on anti aging skin care. These are sensible, naturally good-looking women. They're confident, their families are happy and they have educations and jobs. Women who I would think would never believe the patently exaggerated beauty advertising on TV and in the glossy magazines. Yet there they are buying antiaging skin cream and treatments, when they could be saving for a holiday or paying off the last of their mortgage. The ads are to blame, I think.